Chief Executive Torsten Muller-Otvos, who has been with Rolls-Royce’s owner BMW for 23 years, has been be travelling to Brazil and Chile browsing for potential new candidates for dealerships in South America. The Chief executive said ”I think now is the right time to look for some strong partners in South America and that’s what we’re doing. We’ll go in in a small way. It’s a long-term investment but we’re making a commitment now. You plant a seed and then after a couple of years start to harvest it. You can’t rush in this business.”
In Brazil, Francisco Longo head of the Via Italia Group, could be the firms future dealer and Peter Aberle from Williamson Balfour Motors, a member of the Inchcape Group could be the future dealer in Chile. Mr Torsten Muller-Otvos, speaking from Sao Paulo, said “I am delighted to announce our plans for entry into the South American market. Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”
Rolls-Royce are widening their luxury car market globally during their Spirit of Ecstasy centenary year and have nearly tripled their sales since the firm launched the Ghost model a few years ago. They have enlarged their factory at Goodwood in West Sussex where they now employ just under 1000 workers. The US and China are their two top markets with Britain in third place, due to a large amount of Chauffeur vehicles here. Two years ago Rolls-Royce had around 70 dealerships, with 6 here in the UK, and now globally the firm are looking at around a 100. In China there are currently 8 dealerships with a further two due by the end of the year. There is a new showroom in Paris as well as offices in Dubai, Beijing and Singapore and of course the US.
In Germany, due to sales of the new Ghost, Rolls-Royce have sold as many cars in 7 months to July as it sold in the whole year of 2010. At £100,00 less than the prestigious Phantom model the Ghost is described by Mr Muller-Otvos as “The more subtle way to own a Rolls-Royce”. In it’s 107 year history Rolls-Royce are steaming ahead despite the world economy.
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