Why Range Rover?
It’s been a long time coming but finally we are proud to unveil our new fourth-generation Range Rover onto the iChauffeur fleet. So, what kind of people drive Range Rovers, apart from Chelsea Mummies? Queen Elizabeth, David Beckham, Daniel Craig, Kate Moss, Beyonce and Angelina Jolie to name a few.
Since 1970, when the first generation Range Rover Classic was introduced, it has been recognised by most people as the ultimate in it’s class, within the SUV market. During 2012/13, Jaguar Land Rover reported revenues of $23.8 billion, up 17% year on year, and with the new Range Rover you can see exactly why, as they have got it spot on with this model. It was developed from the ground up and has still managed to keep the innovative spirit and iconic design of the original model. Our customers are going to love this!
The 2014 Range Rover is the world’s first SUV with an all-aluminum unibody structure and is the most spacious Range Rover ever produced. It is now much lighter, 700lbs to be precise, and now has Air suspension with Adaptive Dynamics2 damping. One of the many enhancements is the all-terrain performance with fully automatic Land Rover Terrain Response® 2 system2. And what does that mean? It mean’s that the Range Rover glides and handles beautifully, as we discovered floating around in Richmond park, the reduction in body lean when cornering is quite something.
The new 340hp 3.0-liter supercharged V6 replaces the 5.0-liter V8 with much better fuel efficiency and has an 8-speed automatic transmission. The Intelligent Stop/Start system also helps reduce fuel effeciency in certain driving situations. It also has an emergency braking system which is designed to detect traffic ahead and apply braking if needed. For you scuba divers out there the Range Rover offers a maximum water wading depth of 35.4-inches, a 7.8-inch increase over the previous model. The other thing we noticed is how quiet the vehicle is. The aluminum body structure and acoustic lamination of the windshield and side door glass, and new-isolated engine mounts all help reduce noise.
Legroom for the Chauffeuring Sector
I am so pleased that the rear legroom in the new Range Rover has been extended to nearly 40-inches, which is a 4.7-inch increase over the previous model, much needed for the chauffeur industry. The Range Rover is a vehicle for those who like to be driven. That should make it as popular with Chinese and Middle Eastern clients as it will be with the Hollywood glitterati.
The British Meridian™ sound system is so much better than the previous model. It offers sweet high-end surround-sound audio. The sumptuous interior is spacious and uses the finest leathers and veneers and the full-size panoramic roof lights up the whole interior space. In cream leather it looks so inviting. So, personally would I prefer to be chauffeured around in a £100,000 Mercedes S-500 or a £100,000 Range Rover? It’s a no-brainer for me, but the industry wants what it wants.