Rolls-Royce Phantom Style
The Rolls-Royce Phantom Style Guide
Looking good and dressing well is a necessity. Having a purpose in life is not.
The Phantom manages to both look good and have a purpose. It's mission was to be the best car in the world, and it's style was firmly ingrained through every part of the design process. Not many cars are designed with 'waftability' in mind. The verb 'Waft', means to 'pass or cause to pass easily or gently through or as if through the air'. The Rolls-Royce Phantom design team led by Ian Cameron, decided that this waftability was an essential part of the Rolls-Royce DNA.
From the Rolls-Royce Motor Cars headquarters in the Goodwood estate, emerged a car that has not only matched the marque's legendary history and heritage but paved the way for the future of the modern Rolls-Royce lineage. It's massive wheels and tyres help give the car the correct Rolls-Royce posture, the rear-hinged doors a nod to the past, but also were designed to be media friendly, removing the pesky pillar for those important grand entrances, even if you can force yourself to alight from it's gorgeous interior. Even if it rains your chauffeur can with a click of a button ease a Rolls-Royce umbrella from out of the door itself, who said you can't have style with a purpose? This car is designed to arrive, the journey is just an added bonus.
The Phantom was not designed to be economical or frugal. It was designed from the outset to be the most stylish vehicle on earth. It's lavish, opulent and luxurious, characteristically English and with an unrivalled pedigree.
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